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File: /www/tmp/route_thread.php, Line: 271, thread_inc_views(158)
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File: /www/index.php, Line: 52, include(/www/tmp/index.inc.php)
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File: /www/xiunophp/xiunophp.min.php, Line: 48, xn_log(UPDATE LOW_PRIORITY `bbs_thread` SET views=views+1 WHERE tid='158' , db_exec)
File: /www/tmp/model_thread.func.php, Line: 163, db_exec(UPDATE LOW_PRIORITY `bbs_thread` SET views=views+1 WHERE tid='158')
File: /www/tmp/route_thread.php, Line: 271, thread_inc_views(158)
File: /www/tmp/index.inc.php, Line: 64, include(/www/tmp/route_thread.php)
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如何做一个合格的淘宝代购 淘宝代购运作模式分析|360代购

如何做一个合格的淘宝代购 淘宝代购运作模式分析 代购怎么做

jack 2018-10-27 403

随着越来越多的零售商涌入淘宝代购市场,竞争变得更加激烈,我个人认为,写好产品描述就成为了重中之重。从外媒近日的报道中了解到,虽然产品描述并没有所谓的“黄金法则”,但是你还是需要注意以下五个要点:

一、强调产品的积极作用

网购消费者仍然会规避风险,网上购买产品看不到实体形象,所以就要看你的产品描述能不能让消费者感到信任。可以特别强调你的产品拥有哪些用户所不了解的优势。调查显示消费者不会读完整个描述,所以可以使用标题突出产品重点。

二、少即是多

产品描述尽量简洁,没有人希望看产品描述跟看一篇文章似的——除非你卖的是文章。具体产品描述的字数控制在100-300个单词之间。注意你的标题,如果标题不能和消费者产生共鸣,他们就会略过了。

三、尽量真实

产品描述不要太荒谬。你也许觉得你的商品是全球最好的,但是除非真的有证据,否则尽量避免使用这种描述,它只会让你的产品看起来更糟糕。如果你的产品获过奖,不妨说明下,或者用消费者反馈来证明你的产品确实不错。消费者评价不仅有利于SEO,而且还能提高18%的销售额。

四、了解用户

不论你卖什么,回答用户潜在的问题有利于交流。要引起与消费者之间的共鸣。卖家和买家对产品描述的感受不同,所以旁观者的观点能帮助你从消费者的角度了解事情。你的消费者是在寻找你商品的价值,他们希望知道商品的优势,他们为什么会需要这个商品,他们要怎么使用,产品能为他们解决什么问题。

五、拒绝复制与黏贴

如果你进店买东西,你不会希望看到销售员指着旁边的人说“产品就跟他说的一样”。产品描述也一样。从别的网站复制和黏贴不会让你赢得客户——而且谷歌有针对这个的惩罚措施。所以描述最好是原创,用你的文字吸引客户,不要让他们觉得无趣。

产品描述的质量决定消费者的去留。描述内容就是你的声音,必须准确挠到消费者的痒处。

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File: /www/tmp/view_htm_thread.htm, Line: 307, include(/www/tmp/view_htm_footer.inc.htm)
File: /www/tmp/route_thread.php, Line: 415, include(/www/tmp/view_htm_thread.htm)
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File: /www/xiunophp/xiunophp.min.php, Line: 49, set(bbs_cron_lock_1 , 1 , 10)
File: /www/tmp/model_cron.func.php, Line: 18, cache_set(cron_lock_1 , 1 , 10)
File: /www/tmp/view_htm_footer.inc.htm, Line: 179, cron_run()
File: /www/tmp/view_htm_thread.htm, Line: 307, include(/www/tmp/view_htm_footer.inc.htm)
File: /www/tmp/route_thread.php, Line: 415, include(/www/tmp/view_htm_thread.htm)
File: /www/tmp/index.inc.php, Line: 64, include(/www/tmp/route_thread.php)
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File: /www/tmp/model_session.func.php, Line: 182, db_delete(session , array(1))
File: /www/tmp/model_cron.func.php, Line: 20, sess_gc(3600)
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File: /www/xiunophp/xiunophp.min.php, Line: 48, db_exec(DELETE FROM bbs_session WHERE `last_date`<1579384850 , object)
File: /www/tmp/model_session.func.php, Line: 182, db_delete(session , array(1))
File: /www/tmp/model_cron.func.php, Line: 20, sess_gc(3600)
File: /www/tmp/view_htm_footer.inc.htm, Line: 179, cron_run()
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File: /www/tmp/route_thread.php, Line: 415, include(/www/tmp/view_htm_thread.htm)
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File: /www/tmp/model_session.func.php, Line: 183, db_delete(session_data , array(1))
File: /www/tmp/model_cron.func.php, Line: 20, sess_gc(3600)
File: /www/tmp/view_htm_footer.inc.htm, Line: 179, cron_run()
File: /www/tmp/view_htm_thread.htm, Line: 307, include(/www/tmp/view_htm_footer.inc.htm)
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File: /www/tmp/model_session.func.php, Line: 183, db_delete(session_data , array(1))
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File: /www/tmp/view_htm_footer.inc.htm, Line: 179, cron_run()
File: /www/tmp/view_htm_thread.htm, Line: 307, include(/www/tmp/view_htm_footer.inc.htm)
File: /www/tmp/route_thread.php, Line: 415, include(/www/tmp/view_htm_thread.htm)
File: /www/tmp/index.inc.php, Line: 64, include(/www/tmp/route_thread.php)
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File: /www/xiunophp/xiunophp.min.php, Line: 44, db_delete(cache , array(1) , object)
File: /www/xiunophp/xiunophp.min.php, Line: 49, delete(bbs_cron_lock_1)
File: /www/tmp/model_cron.func.php, Line: 28, cache_delete(cron_lock_1)
File: /www/tmp/view_htm_footer.inc.htm, Line: 179, cron_run()
File: /www/tmp/view_htm_thread.htm, Line: 307, include(/www/tmp/view_htm_footer.inc.htm)
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File: /www/xiunophp/xiunophp.min.php, Line: 49, delete(bbs_cron_lock_1)
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File: /www/tmp/view_htm_footer.inc.htm, Line: 179, cron_run()
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File: /www/tmp/route_thread.php, Line: 415, include(/www/tmp/view_htm_thread.htm)
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File: /www/xiunophp/xiunophp.min.php, Line: 49, set(bbs_runtime , array(10) , 0)
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File: /www/xiunophp/xiunophp.min.php, Line: 44, db_replace(cache , array(3) , object)
File: /www/xiunophp/xiunophp.min.php, Line: 49, set(bbs_runtime , array(10) , 0)
File: /www/tmp/model_runtime.func.php, Line: 69, cache_set(runtime , array(10))
File: , Line: , runtime_save()
Warning: mkdir(): Disk quota exceeded in /www/xiunophp/xiunophp.min.php on line 56
Error[2]: mkdir(): Disk quota exceeded, File: /www/xiunophp/xiunophp.min.php, Line: 56
File: /www/xiunophp/xiunophp.min.php, Line: 56, mkdir(/www/./log/202001 , 511 , 1)
File: /www/xiunophp/xiunophp.min.php, Line: 48, xn_log(UPDATE bbs_session SET `uid`='',`fid`='3',`url`='thread-158.htm',`last_date`='1579388450',`data`='',`ip`='2130706433',`useragent`='CCBot/2.0 (https://commoncrawl.org/faq/)',`bigdata`='0' WHERE `sid`='r5gvtk7uth1q4tqbit1617hus7' , db_exec)
File: /www/xiunophp/xiunophp.min.php, Line: 48, db_exec(UPDATE bbs_session SET `uid`='',`fid`='3',`url`='thread-158.htm',`last_date`='1579388450',`data`='',`ip`='2130706433',`useragent`='CCBot/2.0 (https://commoncrawl.org/faq/)',`bigdata`='0' WHERE `sid`='r5gvtk7uth1q4tqbit1617hus7' , object)
File: /www/tmp/model_session.func.php, Line: 154, db_update(session , array(1) , array(8))
File: , Line: , sess_write(r5gvtk7uth1q4tqbit1617hus7 , fid|s:1:"3";)
File: , Line: , session_write_close()
Error[2]: error_log(/www/./log/202001/db_exec.php): failed to open stream: No such file or directory, File: /www/xiunophp/xiunophp.min.php, Line: 56
File: /www/xiunophp/xiunophp.min.php, Line: 56, error_log( 2020-01-19 07:00:50 127.0.0.1 /thread-158.htm 0 UPDATE bbs_session SET `uid`='',`fid`='3',`url`='thread-158.htm',`last_date`='1579388450',`data`='',`ip`='2130706433',`useragent`='CCBot/2.0 (https://commoncrawl.org/faq/)',`bigdata`='0' WHERE `sid`='r5gvtk7uth1q4tqbit1617hus7' , 3 , /www/./log/202001/db_exec.php)
File: /www/xiunophp/xiunophp.min.php, Line: 48, xn_log(UPDATE bbs_session SET `uid`='',`fid`='3',`url`='thread-158.htm',`last_date`='1579388450',`data`='',`ip`='2130706433',`useragent`='CCBot/2.0 (https://commoncrawl.org/faq/)',`bigdata`='0' WHERE `sid`='r5gvtk7uth1q4tqbit1617hus7' , db_exec)
File: /www/xiunophp/xiunophp.min.php, Line: 48, db_exec(UPDATE bbs_session SET `uid`='',`fid`='3',`url`='thread-158.htm',`last_date`='1579388450',`data`='',`ip`='2130706433',`useragent`='CCBot/2.0 (https://commoncrawl.org/faq/)',`bigdata`='0' WHERE `sid`='r5gvtk7uth1q4tqbit1617hus7' , object)
File: /www/tmp/model_session.func.php, Line: 154, db_update(session , array(1) , array(8))
File: , Line: , sess_write(r5gvtk7uth1q4tqbit1617hus7 , fid|s:1:"3";)
File: , Line: , session_write_close()